Living legend and musical icon Cher is also quite the social media icon on Twitter. When she’s not busy taking down Trump or commenting about politics, she’s expressing her frustration with poor customer experiences.
What’s Crossing the Line for Cher
Apparently, the Fabletics customer quiz was a little too long for Cher’s liking as she tweeted, “Made mistake of going2 Fabletics. What a pain in the ass. won’t even let u see anything Till u give them ur 1st born‼ Felt I Was Being Conned”
Before being able to checkout your items, Fabletics makes you answer a lengthy list of questions about yourself including the types of sports you like to participate in, your body type, color preferences and ideal environment for performing said exercises.
Fabletics and the Ultimate Response
The best part of this story though is Fabletics’ response. All brands should be watching and taking notes at how cleverly they responded to this criticism from a major celebrity. The brand’s Corporate Marketing Office, Shawn Gold, issued a statement saying: “First of all, we love Cher! We’re so bummed she did not like our member quiz,” the told PeopleStyle exclusively. “The introductory quiz helps us better understand our customers and personalize the shopping experience. By asking shoppers for their style and size preferences, we’re able to save our customers tons of money and eliminate waste. We only produce the clothing that people want. I wish we could turn back time and explain this to Cher.”
He added that Fabletics is continuously evaluating feedback from over 1 million members.
“We regularly introduce new ways to enhance the experience of our shoppers,” he explained. “Recently we’ve expanded customer service to 24/7 support and added video in the shopping cart to further explain the membership program. We also added online cancellations to ease the process when customers change their minds about how they’d like to shop with us. We get very few complaints relative to the number of customers we have, but all complaints are upsetting to us. So we do everything we can to ensure our customers are happy.”
He also urged Cher to take another attempt at finding the right Fabletics pieces, even suggestion a shopping list for the icon including the Kerry Tank, Liza Tank, Malindi Dress, Peyton Tank, Rainforest Salar Capri and Russo Capri.