Playboy is American men’s entertainment & lifestyle magazine which was founded in Chicago in 1953 by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner’s mother. Playboy is one of the world’s best-known brands and adding to this it also has special nation-specific versions of Playboy that are published worldwide.
Playboy features monthly interviews of notable public figures, such as journalists, novelists, playwrights, religious figures,artists, architects, economists, composers, conductors, film directors, politicians, athletes and race car drivers.Due to the fact that the magazine has become synonymous with the naked female since 1953, Hugh Hefner revealed in a statement that times are changing—and so is Playboy’s wardrobe.
Starting with the March 2016 issue, nude photographs of models will no longer exist in any issue. “Playboy will continue to publish sexy, seductive pictorials of the world’s most beautiful women, including its iconic Playmates, all shot by some of the today’s most renowned photographers,” the publication said in a statement. “The magazine will also remain committed to its award-winning mix of long-form journalism, interviews and fiction.
The change just makes sense at this time for Playboy Enterprises CEO Scott Flanders “That battle has been fought and won,” Flanders told the New York Times. “You’re now one click away from every sex act imaginable for free and so it’s just passé at this juncture.”
He proves his point as in 1953, it was a surprising sight and equally secret pleasure to open the publication’s first issue and see Marilyn Monroe played out completely naked on a bed of red velvet.The drastic change in audience demands has taken its toll on not only the magazine’s reputation but also on its sales. Currently, there are 800,000 magazines in circulation, a measly number in comparison to the millions that were sold in the United States in the 1970s at the height of its fame.
For years, the magazine was an ruled over American culture—a historical snapshot of life in the land of the free. Hollywood’s brightest stars, among them Madonna, Sharon Stone, and Kim Kardashian have posed as cover girls for Hefner, while legendary interviews with major American figures like President Jimmy Carter and Martin Luther King Jr. have played out on this page.
The issues have been credited with playing a notable role in America’s sexual revolution and were a controversial element of the ’60s and ’70s feminist movement. “The political and sexual climate of 1953, the year Hugh Hefner introduced Playboy to the world, bears almost no resemblance to today,” said Flanders in a statement. “We are more free to express ourselves politically, sexually and culturally today, and that’s in large part thanks to Hef’s heroic mission to expand those freedoms. We will stay true to those core values with this new vision of Playboy’s future.”
Other than bringing in wardrobe, the magazine’s redesign will feature a “cleaner, more modern style,” according to Cory Jones, chief content officer at the magazine responsible for initially suggesting the change and redesigning Playboy.com last year. The highly-coveted “Playmate of the Month” centrefold honour will remain intact, but will be modified.
“A little more accessible, a little more intimate,” Jones told the New York Times of what’s in store for future photo shoots. Per the newspaper, it is undecided whether the centrefold position will also continue.
“Don’t get me wrong,” Jones said of the decision to go nudity-free. “12-year-old me is very disappointed in current me. But, it’s the right thing to do.”