This is the end of an era. Playboy magazine, famous for its nude photos, have decided to stop publishing nude photos as there is already plenty available on the internet.

When Playboy was first published in 1953 featuring nude photos of Marilyn Monroe, the magazine was left undated because the magazine’s founder, Hugh Hefner, didn’t know if there would be a second issue. But it turned out to be completely different. For more than half a century, their countless images of eye-catching erotica and nude centerfolds made Playboy the model for adult magazines.

It’s influence upon America and Western notions of sexuality have been huge.

But even Playboy took a hit when nudity started appearing free on the internet. The company realized that it couldn’t compete with the porn-heavy internet, no matter how big its brand had become. “You’re now one click away from every sex act imaginable for free”, Scott Flanders, the company’s CEO, told The New York Times recently.

Sales began to suffer. Playboy’s print edition has dropped to about 800,000 from 5.6 million during its heyday in 1975. Playboy.com stopped posting pictures of naked women last August. The website now describes itself as “a non-nude content-driven website from the world’s leading men’s lifestyle brand”.

This seemed to have worked, as the average age of its reader dropped from 47 to just over 30, and its web traffic jumped to about 16 million from about 4 million unique users per month.

Playboy has revealed that their new approach will scrap nudity and increase the raw intimacy. The magazine will get a facelift, including a new 9-inch by 11-inch size and thicker paper to give it a more collectible feel. There will still be pretty girls, but they will be clothed. Its history of provocative articles and news making interviews will stay as well.

The company has not revealed whether there is going to be a centerfold though.