The one thing that stands this generation out from the previous generation is the huge effect of technology on every aspect of life. Take a moment to think about it, what aspect of life has not been influenced by technology? Is there anything in the current world that has not be impacted by check mileage? The topic of discussion has gone from “whether or not technology impacted is this particular aspect of life”, to “how technology has impacted this particular aspect of life”.
In this article we focus on technology in consumer behavior. The way smart phones, the Internet, social media platforms and e-commerce web sites, have invaded business and purchasing is alarming. Currently, technology is really focused on how customers choose the service provider they want to use, and here are the most recent innovations.
CONVENIENCE ORIENTED SMART CONNECTED DEVICES
We are going from just smart phones to smart homes. Inventors and companies have showcased their futuristic plans in the past and quite a lot of them are coming to life already. These devices are all directed to at least making the service as convenient as possible for the customers. This is the explanation for equipment like smart refrigerators that can recognize voices and trash cans that can also be activated and controlled by vocal instructions.
Customers will pay for whatever is worth it and the values that constitute this worth is convenience and value. The device is valuable to the customer if it meets their needs perfectly, and it is even a better option when convenience is guaranteed.
Have you ever thought of smart wearables? This is another big thing! These wearable gadget have a lot of abilities and benefits depending on the purpose of its creation. Most of them are made to help people track their own health or fitness data. They can help to predict temperature, weight, diet, and also help to keep track of heart rate. Recently, the readings of these watches have become more accurate and reliable, such that many industries are adopting wearables to keep their employees healthy and to reduce health insurance premiums.
Although wearables are still at a beginner level, there is a lot of promises from this industry and they are predicted to be worth more than 20 billion dollars within one year. With the wearable Apple watch at the forefront of this market, they are also coming out in a very fashionable style.
E-commerce website and purchases can’t be categorized as a new thing, as they have been around for long. However, a revolution is looming in that industry as the service providers intend to make online shopping experience a more desirable shopping option. Digital shopping involves increasing the customer experience of online shoppers. This includes extra fast delivery, impeccable services and the ability to choose from many different options.
It is impossible to disjoint technology from the current consumer behavior. Hence, it is best to join in the flow to get the best service and also to give it.