The internet was filled with reviews, commentaries and news about Netflix’s original film, Bird Box, released this past December. It is almost unbelievable that the ‘end of the world’ movie got streamed up to forty five million times on Netflix. The management of the streaming platform has announced that up to a third of the platform’s subscribers saw the movie, and for the first time.
Netflix Announces Bird Box’s Record-Breaking Achievement
They released the movie in good faith, after giving it a great hype. By December 28th, which was only 7 days after the initial release, the leading streaming platform took to their twitter account to tweet, “Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box – best first 7 days ever for a Netflix film!”
It was obvious that every single member of the team was happy that their movie had made such a huge wave in only 7 days after its initial release. It was the first time they had ever seen such statistics on any Netflix original movie.
The movie also put movie stars like Sandra Bullock, B.D. Wong and John Malkovich in a brighter spotlight. Netflix had actually never had such big Hollywood names together in the same movie before, and they did it with a huge buzz. This made the company a lot of money, and further reinforced their success.
What Is Bird Box About?
The movie narrates the story of a mother named Malorie (Sandra Bullock), who is caught up in a post-apocalyptic world, trying to find a way to escape the terror. This post-apocalyptic scenario takes the viewers through a world invaded by demons that make anyone who engages in eye-contact with them, mercilessly commit suicide.
As a result of the unfortunate turn of events, Malorie and her kids must find a way to survive a long journey to safety with a blindfold over their eyes. They manage to deliver a satisfying story in one hour and thirty minutes, filled with suspense and horror, keeping you on the edge of your seat every single minute.
Social Media Made Bird Box
A lot of critics did not respond favorably to the movie, based on claims of it being overrated and overly hyped. There is no debate about its fame being based on the hype it got from social media. According to an associate professor of marketing, Yakov Bart, the buzz on social media made people who were not originally interested in seeing the movie end up watching it, because a lot of conversations were going on and they could not take part in them.
This achievement has led the streaming company to begin to invest more resources in original feature movies this year. The confidence Bird Box has given them is enough to predict a similar future reaction from their susbscribers. This is guaranteed if they can leverage the power of social media as they did for Bird Box, and also give an equal quality of story and cinematography.