Think of the biggest brands and businesses in the world today, what comes to mind? The logo! That’s the picture that comes to mind. You don’t think Microsoft and see Bill Gates’ face, neither do you think of Nike and see anyone’s face; the Nike swoosh comes to mind. As much as the CEO or founder of a brand attaches himself or herself to the business, his or her face cannot represent the brand as a good logo will.
The biggest businesses invest a lot into their branding and appearance, which the logo plays the most vital of. Your logo is the face of your business. It tells a tale of where you are coming from and where you’re going to. Basically, it tells the world who you are. Terrible logo means terrible business, while a good logo means great business. People are naturally attracted to a business with a nice logo.
Here are a few points to note about the importance of a good logo.
RECOGNITION – A good logo is unique to your brand and it makes it easy for people to recognize you. Many businesses just put out a logo for the sake of just having a logo. This does not have a good impact on your brand visibility. If your logo does not stand out, you will not be recognized. The process of building your logo must be cautious and intentional. Your logo must be vivid on every possible print, such as digital ads on mobile devices, T-shirts, billboards, etc. A good logo makes your business recognizable at one glance and it keeps you registered in your customers’ mind.
SHOWS WHAT YOU DO – A good logo will tell a story of your brand. The Nike logo shows credibility, speed and flight, which is what the product represents. Nike products are mainly for athletic activities and this serves the purpose perfectly. Also, Nike is the name of a Greek god with these qualities. Your logo must be related to your business. People must be able to tell what you do when they see your logo. If not accurately, very closely.
PROMOTES CUSTOMER LOYALTY – A beautiful logo definitely becomes a fashion piece for customers. You can see this in the Apple logo. The brand made extra apple stickers for their customers to put on their favorite things. People replace the logo of other products with the Apple sticker to show loyalty and love to the brand. If the logo wasn’t good enough, this wouldn’t be possible. This is automatic, unpaid advertisement for your business.
BUILDS POSITIVE BRAND VISIBILITY – A good logo will definitely be featured on social media by loyal customers or brand influencers, either by sponsorship or interest. No matter how much you pump into adverts, a good logo is needed to make a good impression and arrest viewers.
Branding is everything for a business. If your branding – which majorly involves your appearance i.e your logo – goes wrong, your business will be crippled regardless if how impeccable other parts are. A good logo is imperative for a business that will thrive.