Being able to order everything from clothing to groceries with just one click is all about making shopping convenient, right? Sure, but it comes with a considerable upside for retailers such as Amazon. One-click ordering makes us much less likely to abandon those virtual carts, meaning we spend more than we otherwise might if we had to click a few more times or manually enter payment information.
Eventually, everything will go online, and before we know it, walking in a mall will be unheard of. We will buy more, the brands will invest less and one-click ordering will be a part of our lives like taking a bath ( which we can’t see being offered online).
Dollar Signs
It might seem sleeker when high-end restaurants omit dollar signs on their menu or for that little boutique not to include them on their price tags. But there's something more at play: Marketing researchers speculate that we're more likely to spend extra when we don't see the dollar signs, likely because it helps reduce the psychological "pain of paying."
We kind of understand this. Number one is a low number, and who doesn't like buying things that cost low? Especially when it comes to oranges and other fruits that have seemed to rocket through the roof with their prices and make it almost impossible to eat healthy. Keep up the good work supermarket.
Not Very Eco-Friendly
Well, this looks like a shameless lie. Why put “biodegradable” on a plastic package that is obviously not very eco-friendly? Because nowadays people make an effort to buy earth-friendly products. It doesn’t matter if their packaging is really biodegradable or not. It’s using whatever means possible to get the product off the shelf.
The next thing we will see is a vox of candy with labels on it that read; no sugar, no artificial sweeteners added, no coloring, and no taste in your mouth at all. "You won't believe this is not chocolate!"
Resizing
Dove came out with a brand new size for their range their men's range of body wash! It costs a few extra dollars, but it might be worth those few extra dollars, right? Wait a minute! Nice try, Dove, those red letters indicating the "XL" size doesn't mean much when we compare the two bottles next to each other.
So there you go folks, another one of our all-time favorite brands had managed to show that they are no better than Skittles, Snickers, or any other b=name we have mentioned here on our list. Next time you go shopping for toiletries, remember to compare old packaging with new ones. Apparently, the only difference is a bright red sticker.
Charm Pricing
This one is for anyone who ever wondered why that jar of peanut butter isn't $5 instead of $4.99. In a strategy called "charm pricing," marketing researchers have found that we're more likely to think we're getting a deal at $4.99 because we associate the price more closely with $4 instead of $5. On the flip side, there is "prestige pricing," high-end retailers are better off using rounded prices shoppers are more likely to associate with quality and luxury.
Some claim that although 4.99 seems cheaper, the actual space this figure takes up is larger, whereas $5 may be higher in price but takes up less space and to some look cheaper. And besides, who what to talk about cents when you're referring to upper-class buyers?