A Friend of a Friend of a Friend
Sharing is caring when it comes to streaming sites. Because these sites are paid for through a monthly subscription, what most people do is borrow their friends’ and family’s accounts, instead of paying for their own. This is a win-lose situation for the streaming companies; more people are enjoying the services than they are paying. Because of this, Netflix and Amazon are working to change policies.
The Future is Here
Though it may seem like a “Black Mirror” episode, we live in a world where artificial intelligence is real, and this technology is exactly what’s going to help streaming sites deal with freeloaders. One United Kingdom-based technology startup debuted brand new technology that allows streaming sites to gain even more information about the accounts of their clients. This AI will enable them to check out irregularities in their customer’s accounts, including extreme activity – which generally indicates multiple users.
End of an Era
With so many people sharing passwords and streaming movies and shows for a reduced or even free price thanks to shared accounts, it’s safe to say that Netflix customers will be upset about this reform. What this means is that those who do not live in the same house will have to start paying for their subscription. Streaming sites hope to use this new technology to keep their customers honest while profiting from an incremental income stream.