An inspirational campaign
The two recently took part in Nike’s new campaign. Titled “You Can’t Stop Us”, the campaign highlights game-changing athletes, who made history as minority members in their field. Aired on social media in August 2020, it racked up millions of views in less than a week.
Not competitors — sisters
The campaign video featuring the Williams sisters compiles clips from their games throughout the years, from childhood to global titles. The imagery is narrated by Serena, talking about the shared experience of playing against each other when the whole world is watching. “Ever since we were little girls, you’ve compared us to each other,” she says, “My game versus her game. My ranking versus her ranking. My titles versus her titles.” But this is not about comparison, and that’s exactly what the Williams sisters want you to know. The competition is not the sole foundation of their relationship. Wins and losses are inconsequential when they are shaping history. “You saw two tennis players trying to win a game, we saw two sisters changing it,” her last line reads.
You can’t stop sisters
Getting lost in statistics and titles is easy, especially when we’re talking about two such powerhouses that happen to be related. Nike’s video, however, takes us in a whole different direction. It’s not about competition, it’s about the sport, and about the sisters’ impact on their field. Seeing them on the course inspired numerous young children from similar backgrounds to chase their dreams and understand that they, too, have the power to change the world.