Being sponsored by alcohol brand Wild Turkey is a lucrative deal for the actor. It earns McConaughey $4 million per year. He is more than just a brand ambassador for the Kentucky whiskey producer — he’s down at the distillery participating in making bourbon. They named him the creative director of advertisements.
He sampled the bourbon from the barrels, heck, he even got a sample of a small reserve from before Prohibition. He said it was smooth. The southern gentleman likes bourbon because it is an American tradition, first developed 200 years ago. Wild Turkey even let the celebrity bottle his signature whiskey, they call it Longbranch.
The "Just Keep Living Foundation"
Camila and Matthew McConaughey founded the nonprofit to help empower high school kids to become young men and women with bright futures. Programs offer aid to inner-city high schools that teach teamwork, gratitude, exercise, nutrition, and community service. Going through the death of his father, McConaughey came up with the “just keep livin” attitude.
In “Dazed and Confused,” it surfaced as one of Wooderson’s most classic tag lines, “You gotta just keep livin’ man.” It was the perfect name for the organization. The couple also puts the foundation into action for causes such as the We’re Texas disaster relief concert.
Philanthropist of the Year
You probably know McConaughey has been named People magazine’s Sexiest Man Alive, and one of Time magazine’s Top 100 Most Influential People in the World. Did you know he was also named “Hollywood Reporter’s” 2021 Philanthropist of the Year? Yeah, neither did we until now.
The magazine offered the accolade to the actor for his service to communities, especially through his Just Keep Livin' Foundation which went into effect in earnest in 2008. The benefit concert “We’re Texas” also got attention. He is a person who likes to be of service and give back to the community, and this honor thanks him.
McConaughey Sponsors ‘Just Try One Bite’
Not all of Matthew McConaughey’s brand ambassador commitments are outside of the home. He took to Instagram in 2022 to talk about a children’s book that Camila wrote. He gushed over her, saying she was his best friend. And if that doesn't warm your heart, we don't know what will.
The doting husband talked about how she worked on it for two years and about how important it is to get kids to eat healthy and have a lot of fun doing it. He signed off with a sexy message to Camila, looking forward to his next bite. Behave now, Matthew!
He Lent His Voice to the Peace Corps
Joining the Peace Corps, at least for a 30-second ad, Matthew McConaughey showed alliance with the organization that was established by President John F. Kennedy. On television and radio advertisements, the actor urges folks to join the volunteer-run program, in an attempt to serve their country.
It has been confronting human rights problems in a wide range of areas. McConaughey’s contributed to the “Life is calling. How far will you go?” campaign by doing voice-overs. He did his part to help out in 2005, challenging people to take the adventure of their lives. And this is just one example of his philanthropic ways.