One of the best ways to generate immense anticipation for something is to simply countdown to it. Don’t you just love seeing the seconds and minutes go by? There is nothing more exciting than knowing that in a few minutes’ time, the thing you have been waiting for is finally going to happen.
When Dunkin’ Donuts opens in a new location, all they have to do is put an interactive countdown clock on a billboard and watch as hope and anticipation grow.
Stronger Than Ever
How do you get more kids to drink milk and make sure they get enough calcium? Just promise them super-human strength. This clever ad was put up on a tall building rather than on a simple billboard.
Covering a few floors, the poster creates the illusion that this tiny kid is strong enough to push the building out of the way. Who wouldn't want to drink more milk after seeing that?
Jumping Off the Page
When an advertiser gets the priceless (or maybe rather pricy) opportunity to use two billboards one on top of the other, that's when true artistic thought can finally shine through. Paradise Pools and Spa wanted everyone to know that the ultimate summer holiday can be found in their location in Charleston, South Carolina.
The kid sure looks like he's having the time of his life! Just looking at these two billboards makes us want to jump into a big pool.
Advancements in medicine have made it so that many times, things we couldn't even have conceived in the past are now a reality. Saint Luke's Health system approached a marketing agency to help them get that message across. Making it seem as if a part of the billboard is peeling off is how achieved their target.
The word "Unbelievable" turns into believable, convincing viewers to justifiably trust this health system with their lives.
Whether you are an individual looking to mail a heavy package or a business that ships out products every day, we could all use some help when it comes to mailing out massive boxes. DHL is already a well-known and established brand, but this billboard emphasizes one specific service they provide that not everyone is aware of.
This billboard is a reminder to us all who we should call when we need to ship something, big or small.