Some products are harder to advertise than others. Absorbent underwear that can be used during that time of month instead of tampons or sanitary pads is one example of that. But Thinx thought of the best way to do it.
This interactive ad has the word “Stains” written on it in red, but in a few moments’ time, the writing disappears! The ad is demonstrating what the product does. How cool is that?
Oops, This Ad Slaps!
Don't you just hate it when you accidentally drop your phone? Sometimes nothing happens, but other times you pick it up only to find that your entire screen is cracked and needs to be replaced.
To truly demonstrate the frustration that we feel when that happens, this billboard seems as if it has fallen down and is now broken. After advertisers caught your attention with this visual, you can read all about O2, the company that will gladly repair your screen.
Simple and Smart
Great advertisers know how important it is to use pre-existing elements to their advantage. It is an easy and affordable way to show inventiveness. The poster itself only has a red background and the writing "Open at Night." It is only at nighttime and when the lights are turned on, that one can understand this ad.
The light emitted creates the perfect and well-recognized "M" for Mcdonald's.
Take It Home
Some ads exist in order to raise awareness for important issues. Like, for example, the illegal importation of dogs. This poster was put up in London and was first covered by little stuffed dogs and puppies.
At the top right corner, written in white is the request to pick a puppy and take it home. So far, so sweet. But as people take the dogs, the ad reveals what it actually about, and we fully support its message.
Who doesn't like chocolate? We all do. But how much do you actually know about this yummy treat? This clever ad is for an exhibition dedicated entirely to chocolate. In order to draw people's attention, this billboard was erected.
At first, it was completely wrapped, but over the course of a week, details were slowly revealed as the wrapper came off. Thanks to the original idea, the exhibition became a great success.