Some ads exist in order to raise awareness for important issues. Like, for example, the illegal importation of dogs. This poster was put up in London and was first covered by little stuffed dogs and puppies.
At the top right corner, written in white is the request to pick a puppy and take it home. So far, so sweet. But as people take the dogs, the ad reveals what it actually about, and we fully support its message.
Simple and Smart
Great advertisers know how important it is to use pre-existing elements to their advantage. It is an easy and affordable way to show inventiveness. The poster itself only has a red background and the writing "Open at Night." It is only at nighttime and when the lights are turned on, that one can understand this ad.
The light emitted creates the perfect and well-recognized "M" for Mcdonald's.
Great Advertising. Period.
Some products are harder to advertise than others. Absorbent underwear that can be used during that time of month instead of tampons or sanitary pads is one example of that. But Thinx thought of the best way to do it.
This interactive ad has the word "Stains" written on it in red, but in a few moments' time, the writing disappears! The ad is demonstrating what the product does. How cool is that?
Who doesn't like chocolate? We all do. But how much do you actually know about this yummy treat? This clever ad is for an exhibition dedicated entirely to chocolate. In order to draw people's attention, this billboard was erected.
At first, it was completely wrapped, but over the course of a week, details were slowly revealed as the wrapper came off. Thanks to the original idea, the exhibition became a great success.
A Furious Feline
Relax! This isn't real, but it sure looks like it, right? As you can tell, this innovative ad was put up in Tokyo, Japan. While it looks like a giant 3D cat is about to jump out at you, it is actually a digital screen that creates this effect.
The furious feline has impressed many and became somewhat of a social media phenomenon. The billboard itself is actually 8-by-19-meter (about 26 by 62 feet) and is made up entirely out of LED!