In order to show off the strength of their new polo car, Volkswagen went all out, literally.
This car is bursting out of the wall, still intact. This combination between a 2D wall, and a 3D car and bricks creates the illusion that this automobile can handle anything you’d try to put it through. At first, we thought this ad was against the atrocities of car accidents, but oh well.
A Good Taste
Edible ads are all the rage and with good reason. They are fun and interactive and leave a good taste in potential customers' mouths.
This delightful experience was actually the first of its kind in the whole wide world! It was put up at Covent Garden, in central London. While we are sure the kids appreciated this, maybe wrap the chocolate next time?
A Fishy Surprise
Restaurants that serve fresh fish are superior to those that opt for frozen ones, so we get why "Le Genois" wanted to emphasize that aspect. But, is using a giant protruding fish really the best way to go?
One might say that yes, it is, as it definitely caught our attention. One might say no, as it scared the bejeebers out of us.
Many advertisers use a printed image of what seems to be a person in order to draw attention to their billboards.
This radio station took it a step farther and had a real-live person stand tied to the billboard to demonstrate how impossible it is to stop listening once you've tuned in. This is definitely the way to get people to notice, we just hope this man wasn't stuck up there for too long.
A Guiding Light
One of the keys to effective advertising is using existing elements to your advantage. This makes the ad look interactive without having to break the bank. Creativity goes a long way.
In this case, in order to advertise the 2008 Olympic games, this billboard was put up. The players all seem to be reaching out for imaginary balls. But instead of putting the volleyballs in the ad (that would be too obvious), the light from the lamps above serves as the visual repression of the allusive spheres.