One of the keys to effective advertising is using existing elements to your advantage. This makes the ad look interactive without having to break the bank. Creativity goes a long way.
In this case, in order to advertise the 2008 Olympic games, this billboard was put up. The players all seem to be reaching out for imaginary balls. But instead of putting the volleyballs in the ad (that would be too obvious), the light from the lamps above serves as the visual repression of the allusive spheres.
In order to show off the strength of their new polo car, Volkswagen went all out, literally.
This car is bursting out of the wall, still intact. This combination between a 2D wall, and a 3D car and bricks creates the illusion that this automobile can handle anything you'd try to put it through. At first, we thought this ad was against the atrocities of car accidents, but oh well.
Many advertisers use a printed image of what seems to be a person in order to draw attention to their billboards.
This radio station took it a step farther and had a real-live person stand tied to the billboard to demonstrate how impossible it is to stop listening once you've tuned in. This is definitely the way to get people to notice, we just hope this man wasn't stuck up there for too long.
A Huge Success
Sometimes, a simple, straightforward ad can be even more enticing than an overly-clever one and Philadelphia brand Cream Cheese knows that. It is impossible to look at this image and not want to snack on some chips with cream.
If you were not convinced by the imagery, the ad also promises free easy recipes. The sheer size of this installment is demonstrated by the tiny man standing next to the mighty cream cheese.
Food for Thought
Nakd, the vegan-friendly, gluten-free energy bar found the best possible way to get people interested in trying out the brand. People like nothing better than free food. In a bold marketing move, the ad was created using only Nakd bars, inviting people to take one and try it.
Passers-by are encouraged to taste the brand's different flavors. "Find your Fave" is spelled out using the nutritious bars as well.