Some drivers may well have been truly confused while passing under this bridge with what appears to be an offramp flipped on its side. Hot Wheels, the tiny toy cars that have delighted children for generations, continues to make its mark with some mind-bending marketing.
A billboard shaped like a twisting curve of the road was placed against a bridge to give the impression that the road was twisting over.
McDonald's Turns up the Dial
McDonald’s has a breakfast menu that is as famous as it is infamous. Famous in the sense that worldwide, millions of customers swear by it. Infamous in the sense that there is a running joke about how strict the cut-off time to order breakfast is.
Using their breakfast menu items as a sundial on a billboard, Mcdonald's further installed an apparatus that casts a shadow like a clock hand pointing at each breakfast item for each hour.
Seagram Asks You to Fill in the Blanks
Seagram India, a distiller of an Indian brand of whiskey, proposed a "this or that" question: drink or drive. You get to answer it for yourself by filling in the missing letters from its billboard.
Bold, white lettering cleverly spelled out Dri _ _ with two checkboxes below with the letters “nk” and “ve” beneath it – urging its consumers to only choose one set of letters to fill in the blanks, therefore, making the responsible choice not to do both at the same time.
Carlsberg’s Billboard Is on-Tap
Carlsberg took the step of using its billboard to deliver its product right into the mouth of highly willing consumers. A very simple design, Carlberg installed a street-level billboard complete with a beer tap.
However, this was no prop as we have seen in many other instances of billboard design. No, this beer tap delivered crisp, cold Carlsberg beer straight into cups for passersby. We certainly hope there was someone checking IDs!
Siemens Mixes the Batter
These creative billboards just keep on surprising us. A megalithic cake mixer hovers above the entrance to a building, with its two mixing arms reaching down and ending at the revolving door entrance, insinuating the motion of the revolving doors is being caused by the mixer itself.
This is both smart and eye-catching. These advertisers knew what they were doing.