Capsico Sauce proved their slogan “hot and fiery” is no lie with a billboard they put up in India. A bottle of their Red Pepper hot sauce lies on its side, having seemingly spilled some sauce onto the billboard.
The real clever twist is not to show the sauce itself but rather a gaping, burnt hole suggesting that the sauce is so hot…it burnt a hole right through the billboard!
Waste Not, Want Not
In the town of Denver, Colorado, the local water board advertised itself with a very important message. Confusingly, a large portion of the billboard appears to be missing and the frame billboard is visible. At the far end of the frame though is a small strip stating “Use only what you need”.
A rather clever play on urging residents to not waste any water in the same manner that the water board did not need to use an entire billboard to get the message across.
Gentlemen, Start Your Engines
Audi and BMW did not shy away from their rivalry and made the most of their competition in a series of billboards that played off each other trying to outdo each other. Simulating their competition as a game of chess, Audi’s billboard challenged BMW with their SUV displayed and the line “Your move, BMW.”
BMW, fully accepting the challenge, erected a billboard across the road displaying a model of their SUV with the single line “Checkmate”.
Safe In the Arms of the Police
South Korea boasts prowess and pride in its police force so much so that billboards are erected to highlight their presence and achievements.
A very well-built man in a police uniform is seen flexing his bulging bicep. Curiously though, there are two chains wrapped around it which then transform into two real chains fixed to the back of the billboard, supporting a swing from which a child gently sways, indicating the safety and support the police force provides.
Applying Torque to Customer Attention
Craftsman tools made the most of their marketing space by combining a few very inventive elements in a billboard advertising their tools. The billboard itself seems simple enough – a wrench contrasted against a black background.
But glancing downwards we see the pole mimics the shaft of the wrench which ends in a giant hand with a tight grip around it, appearing as if the hand is holding up the entire billboard as a gigantic wrench.