Royal baking powder, a staple for decades in any home of cake and cookie connoisseurs, found the perfect location to advertise their product in what has to be the single most ingenious way possible.
The company found a building that had the perfect angle to hold two billboards at forty-five-degree angles to each other with images of a cutaway of a cake, turning the entire building into a delicious tower of confectionery.
Get in My Belly
Talk about getting right into the advert itself. A restaurant chain specializing in buffets made sure that there was no missing their billboard by having it displayed right at and around the entrance of a well-used traffic tunnel.
The title “All you can eat Rest stop” ensured that every passing car had no choice but to pass through the gaping maw of a woman appearing to be swallowing the traffic.
Guinness Takes the Guesswork Out
Guinness Lagers is one of the instantly recognizable standout brands of alcohol. The lager itself is its own branding with its distinct thick, white cushion of foam sitting on the rich, dark liquid.
Capitalizing on this, Guinness erected a billboard of the top of a glass of their lager with the catchphrase Gu - - - ess who? This answer is definitely a no-brainer, and their marketers know it!
Siemens Mixes the Batter
These creative billboards just keep on surprising us. A megalithic cake mixer hovers above the entrance to a building, with its two mixing arms reaching down and ending at the revolving door entrance, insinuating the motion of the revolving doors is being caused by the mixer itself.
This is both smart and eye-catching. These advertisers knew what they were doing.
Carlsberg’s Billboard Is on-Tap
Carlsberg took the step of using its billboard to deliver its product right into the mouth of highly willing consumers. A very simple design, Carlberg installed a street-level billboard complete with a beer tap.
However, this was no prop as we have seen in many other instances of billboard design. No, this beer tap delivered crisp, cold Carlsberg beer straight into cups for passersby. We certainly hope there was someone checking IDs!