Alfred Hitchcock was “hitched” by December 1926 to the lovely Alma Reville. Given the fact that the man is considered to be one of the greatest directors in history, his wedding must have been a major production.
In reality, it was a rather simple affair.
A new fashion began to emerge by 1923. Shorter dresses and cloche veils. This is what a typical bride looked like back then. And apparently the bridesmaids too.
We wonder how many random guests came up congratulating those bridesmaids accidentally. Thankfully this changed.
The Bridal Stores
Very soon, wedding vendors began to pick up on the potential of marketing to brides. This opportunity prompted the opening of bridal departments all over the country.
Bridal dresses and accessories flooded these stores and women had more and more choices.
Here's a department store wedding registry display from 1927. By then, the idea that was invented by Marshall Field's was wildly popular and many stores promoted their deals.
One could already find amazing collections of china, silver, and crystal patterns in an array of places.
In 1928 the first entirely automatic photographic developing device was patented. The invention paved the way for modern wedding photography. By the late 19th century, professional photographers entered the business to take formal wedding pictures.
It was after World Wart II however, with the use of better technologies and lighting that photographers were able to photograph entire ceremonies.