Competing against Mercedes and expecting to have better sales is a bold move to take, but that’s what Jaguar was hoping to accomplish with the XJ. It was a traditionally and conservatively designed vehicle with better features and reliability than its German competition couldn’t outshine them.
Mercedes sales dominated Jaguar’s. For seven years, Jaguar produced the most recent car production, only selling 102,396 units worldwide.
The BMW Z4
When roadsters were popular, BMW's 4 series was considered the best of the best. The Z4 was smooth, reliable, fast, and had excellent performance scores. All of this was in the '90s, though it'd be difficult to find a BMA two-seater on the highway today.
In 1998, sales for the Z4 peaked, with 20,613 cars purchased. Unfortunately, a decade later, BMW was selling less than six thousand a year, and in 2016, only a little more than one thousand units were sold in the United States.
The Cadillac CTS
The Cadillac CTS was an exceptional car that was overshadowed by other circumstances. Though it had a list of obstacles, the most prominent one was that the CTS had to battle against the BMW 5 series, and though it was a better car in almost every way, the German car remained more successful.
Sales peaked in 2005, with 61,000 vehicles sold. But after that, they plummeted. By 2015, less than 20,000 units were sold a year.
The Dodge Viper
At one point in its production run, the Dodge Viper was one of the company's most popular cars. It was fast, sleek, and is still thought of as a high-grade car. As supercars became less popular, so did the fate of the Viper.
Despite its outstanding reputation, sales slowly dropped, and in 2005, only 1,652 units were sold. A decade later, in its final production year, only 585 Vipers were sold. If you thought that was a small amount, you'll be sad to know that in the last year the Viper was available to consumers, only five cars were sold!
The Porsche Cayman
When the Porsche Cayman was dubbed the Best Roadster in the World in 2016, the automakers were on the top of their game. The car, a developed version of the 911, had won numerous awards, resulting in high sales.
Sadly, consumers didn't seem to be too interested in the evolved version of the 911. Surprisingly, Porsche still manufactures the Cayman, which means low sales numbers could flip at any time.