Real Name: Jonathon Goldsmith
Salary Deal: $1 million
Few ad campaigns have been as successful as the “The Most Interesting Man in the World” campaign, and actor Jonathon Goldsmith has been providing a weathered gaze and deep, smokey voice in the acting world since 1963. Born in New York City, Goldsmith got his first role on a Perry Mason series, going on to gain traction in the Western world, with over twenty-five Westerns to his name.
Goldsmith has also been in television shows through the years, such as Dallas, Gunsmoke, CHiPs, Bonanza, Charlie’s Angels, T.J. Hooker, Hardcastle & McCormick, Knots Landing, Magnum P.I., and plenty of others. His Dos Equis campaign was so popular, sales increased by 15.4% percent. He certainly earned his $1 million deal.
Captain Morgan's Chief Party Officer
Real Name: Adam Devine
Salary Deal: $3 million
Get it? Because a Chief Petty Officer is a naval rank and – oh, you get it. While Mr. Devine might not be playing the Captain himself, the Chief Party Officer is a big role to fill, and at a hull-busting $3 million salary, we hope Adam kept things shipshape. There's nothing like a celebrity endorsement to get people to notice.
Adam Devine is recognizable from roles such as Pitch Perfect, Workaholics, Game Over, Man!, and plenty more. His first commercial for the captain was House Party: Sea Creature – Devine pretended to be the famous one-leg-up captain on a house's front lawn.
The Pine-Sol Woman
Real Name: Diane Amos
Salary Deal : $250,000 Pine-Sol is famous for its fresh lemon scent, as well as the charming woman who is oh so excited about the legendary cleaning power. Diane Amos is also known for her roles in The Hall, Blue Jasmine, Olive, Twisted, Nine Months, Patch Adams, Sweet November, and plenty more. Her first non-commercial role was in 1990, as Janet in Midnight Caller.
She's served as the spokeswoman for Pine-Sol since 2002, bringing in about $250,000 a year. She is mainly a TV actress, but she also has a stand-up comedy career, as well as appearances in a number of pretty famous movies.
Joe, the Isuzu Pitchman
Real Name: David Leisure
Salary Deal : $20,000
From 1986 to 1990, Joe Isuzu told the world about the merits of one of Japan's famous car companies, making outrageous claims as an excited and overzealous salesman played by David Leisure. Famous Hollywood director Graham Baker directed the commercials, and they even had a Super Bowl XXI spot in 1987.
Joe had a twin sister (Leisure, wearing a wig) named Joanne who also appeared in the commercials. The commercials returned in 1999 despite Isuzu having left the US market. Leisure also appeared in a quick campaign for Johnny5ive, an “Isuzu Trooper” mechanic. The Isuzu Trooper is a mid-size SUV that was made between 1981 and 2002. Leisure received a $20,000 deal from the Japanese company.
Charmin's Mr. Whipple
Real Name: Dick Wilson
Salary Deal: $300,000
Stuffy store manager Mr. Whipple was constantly scolding shoppers for squeezing the ultra-soft Charmin toilet paper for years. Actor Dick Wilson – born in England in 1916 – brought in a total of $300,000 during his time as the recognizable character, and appeared in over five hundred commercials for the brand.
The commercials also frequently included young stock boy Adam Savage, long before he was a myth-buster. Mr. Whipple found his way back to TVs in 1999, after a fourteen-year break. The character claimed he couldn't retire just yet – he still had much to tell the public about his butt paper. The new slogan was “Is Mr. Whipple watching?” …Is he?