Real Name: Matt Frewer
Salary Deal : $100,000
The creepy AI character Max Headroom came from the head of Annabel Jankel and Rocky Morton and was played by actor Matt Frewer. It has a stuttering, distorted voice as well as plenty of witty remarks, and first appeared in the “20 Minutes into the Future” commercial, in 1984.
While Max Headroom was a short-lived show, he also appeared in this Coke commercial, and the character also appeared in the 2015 movie, Pixels. Frewer received $100,000 for his spot. The name came from journalist Edison Carter, who saw the words “MAX. HEADROOM: 2.3 M”, moments before slipping into a coma.
The Slingers (Husband)
Real Name: Nick Offerman
Salary Deal : $50,000
You know Offerman from his famous role as Ron Swanson on Parks & Rec, but he's also appeared alongside his wife Megan Mullally in Sling TV's We are Slingers ad campaign. Don't expect a gruff attitude this time, though – his Slingers character is quite a bit more easygoing than Swanson.
For a $50,000 deal, Offerman offered his likeness and acting prowess for a multi-media campaign, which appeared not only on TV but also in social media and print. Sling TV is a Dish Network subsidiary, a live-streaming service founded in 2015. It's been going through quite a bit of aggressive rebranding, which Offerman has been assisting.
Viewfinder Girl with Henry Fonda
Real Name: Jodie Foster
Salary Deal : $2,000
Who could that precocious child be using the Viewfinder with Henry Fonda? Why, it's only two-time Academy Award winner Jodie Foster, who had one of her very first times in front of the camera with none other than Hollywood royalty Henry Fonda. Foster was only halfway to ten.
Foster's very first time was when she was just three years of age, appearing as the Coppertone girl. While Viewfinder was high-tech at the time, it's become obsolete thanks to things like the internet and mobile phones. On the other hand, Coppertone continues to shield people from the killer rays of the sun. Jodie earned a pretty easy $2,000 for working with Fonda.
Ronald McDonald
Real Name: Willard Scott
Salary Deal: $10 million
For a whopping ten million dollars, radio personality Willard Scott played the burger chain's famous mascot starting in 1963, filming three different spots and growing McDonald's into the mega-industry we know today. Scott had plenty of experience under the greasepaint, playing the role of Bozo the Clown for his radio station in Washington D.C. from 1959 to 1962. His clowning caught the eye of McDonald's ad execs.
The McD's clown was originally known as “The Hamburger Happy Clown,” and it was a lot more colorful and energetic than the version we know of today. At least the current version doesn't have a cup for a nose. Or looks like a creepier version of Jigsaw from the famous Saw films.
“Air Jordan” and “Hare Jordan”
Real Name: Michael Jordan and Bugs Bunny
Salary Deal: $1 million
No one expected these two greats to meet in a commercial, but then again no one expected Space Jam to turn into one of the most memorable films of the nineties. These two famous names appeared in a Nike commercial in 1992, as Jordan promoted his latest line of shoes. Bugs was there just to help out.
Jordan made $1 million just for this one ad, but that's peanuts compared to how much Jordan has made with his collaboration with Nike – all told, somewhere in the area of $1.2 billion. His first style came out in 1982, and there are more every year.