People all over the world recognize the large white Hollywood sign. It’s the symbol of Hollywood and the entertainment industry in general. Well, you might be surprised to discover the initial sign, created in 1923 was made by Sidney Woodruff to advertise a new housing development.
The original sign read, “Hollywoodland”. The sign, costing $323,666 was initially supposed to be temporary but it became the beacon of Hollywood and in 1949, the four extra letters were removed, leaving us with the site on Hollywood Hills we know well.
Scrabble Here, Scrabble There, Scrabble Scrabble Everywhere - 2004
In 2004, Scrabble celebrated its 60th anniversary by commissioning two skydivers to play a quick….very quick actually, round in mid-air. The Game was broadcast worldwide and was quite an attention grabber by audiences all over the globe.
The stunt got people talking which was exactly the intended result. It can be difficult to reinvigorate sales after such a long time but they somehow managed to come up with a creative way to bring Scrabble back to the board game forefront.
A Feline Takeover - 2016
If you’ve ever been inside the London tube, you’d know that in every station the walls are lined with many many ads, from West End shows to dating sights, to food delivery and more. In 2016, there was a complete ad takeover called #catsnotads courtesy of Citizens Advertising Takeover Service.
The takeover replaced all the original ads, with those of cats pictures, and even ticket barriers were renamed, “catflaps”. The campaign came from Battersea Dogs and Cats Home as well as Cats Protection. The ultimate goal surprisingly wasn’t for adopting a furry friend but rather improving ad spaces with quality content.
A Very Meaty Cologne Indeed - 2015
This PR stunt run by popular fast-food chain Burger King, pulled a kind of “JK but not really”, campaign. On April 1st, 2015, the King released a “flame-grilled” scent. Although released on April fools day, consumers could, in all seriousness, buy this fragrance and wear it around, if they so choose.
The company pulled this same stunt back in 2008 and caused quite a media storm. The design of the bottle certainly looked like something you might get in a designer store but there was no way around it….the perfume smelled like burgers.
Go Together Like Potholes and Pizza - 2018
In 2018, the well-known Pizza chain, Domino’s, decided with all their pizza deliverers always on the road, they should be freed of the ever-present pothole. They then started the “paving for Pizza” campaign.
With just $5,000, Domino’s purchased 75 tons of solid asphalt and began filling potholes. The campaign took place in Bartonville, Texas. Ultimately eight potholes and three roads were repaired. The campaign created jobs and the Domino's printed truck with the campaign slogan increased brand awareness.