A certified daddy of the first order, Jeff Goldblum has managed to make himself an icon in Hollywood. Best known for his role as Dr. Ian Malcom in the hit Spielberg flick, Jurassic Park, NowTV decided to capitalize on his popularity.
In celebration of the movie’s 25th anniversary, a huge statue of a semi shirtless Jeff, (which cost $100,000 and took over 6 weeks to make), was erected next to the River Thames. Okay but like, where can we get a giant shirtless Goldblum for personal use? Asking for a friend…
Betting on Snake Eyes - 2007
Our next PR stunt takes us to Nuuk Greenland. The stunt, costing around $30,000 was for the online gaming site Gnuf.com. Gnuf hired a Swedish ad agency, Acne, to help them come up with an eye-catching concept.
Thus was thought up, the “world’s greatest dice roll”. The roll took place on a snowy mountainside in Nuuk and consisted of two 1,000 pound dice rolling down the mountain. The event could be watched online and bets could be placed on the giant roll’s outcome.
Red Bull Gives You Wings...To Space - 2012
In 2012, the popular energy drink company, Red Bull, spent over $30 million on a stunt that had people all over the globe fixed to their tv/computer screens, The company had Austrian skydiver, Felix Baumgertner, just from a helium balloon….in space!
The fall took him 10 minutes and the stunt, dubbed Red Bull Stratos, was a huge success. The ad generated over $500 million in Red Bull Sales, returning their investment by, well, A LOT! It only reinforces the well-known slogan, because, it seems, Red Bull actually does give you wings.
Lacoste Gives Back to Nature - 2019
Some of you may remember this one, it was a very well-known stunt pulled by Lacoste, the famous polo brand. costing an estimated $400,000-$500,0000, Lacoste decided to pair up with the International Union for Conservation of Nature and launched the “Save Our Species” campaign to raise funds for endangered animals.
The well-known embroidered Lacoste Crocodile was temporarily replaced on clothing with endangered animals such as the Mogel Scops Owl, North Atlantic Right Whale, and Iberian Lynx. Over $3,500 polos were sold with proceeds going to conservation and animal protection efforts put forth by the IUCN.
An ‘A’ for Effort Though - 2005
The year is 2005. It’s the heat of a New York City summer. Snapple, in all of their optimism, is trying to promote its new Strawberry-Kiwi flavor while simultaneously beating the Guinness World Record for the largest popsicle.
A 17.5-ton popsicle, standing 25ft tall was erected in Manhattan. The spectacle proved to be a bit more of a mess than originally anticipated, for it was no match for the summer heat. The icy treat began to melt, causing police and firemen to cordon off the area and Snapple was forced to pay for the sticky mess they’d created.