Japan’s version of a nerd or geek, with its followers being considered obsesses with a particular interest. What’s more interesting about this obscure subculture is that it’s now a thriving movement permeating outside of Japan’s borders.
As with many things that were deemed unfashionable or geeky in the past, Otaku has embraced that brand and become the new ‘cool’ chic.
The Me No Shita Chiiku Trend
Typically eye makeup is done on the upper eyelids, but in Japan, they like to do things a little differently.
Let's look at the Me No Shita Chiiku, also known as the Byojaku trend that's become viral on Japanese social media. This trend has people wearing blush under their eyes, giving them a tired or sickly look.
The Reki-jo women are Japanese female history buffs who whole-heartedly cling to vestiges of culture from pre-industrial traditional Japan.
Now, this might not seem that special, but when taking into consideration the fact that economic activity surrounding this trend generates US$725 million per year, it's quite a booming business.
Visual Kei can be expressed in two words: bold and flamboyant. Becoming really popular with Japanese musicians, this style's distinctive features include heavy makeup, elaborate hairstyle, and glam-rock costumes.
It's been popular since the 80s and is showing no signs of losing its luster.
Your odds of meeting a mystical fairy in the Japanese forest are rare, but you might encounter the Mori Kei while walking the streets of Tokyo.
This trend embraces the forest vibe. Not unlike the cottage-core trend, you'll find earthy palettes, with flowing dresses and hiking boots.