The Reki-jo women are Japanese female history buffs who whole-heartedly cling to vestiges of culture from pre-industrial traditional Japan.
Now, this might not seem that special, but when taking into consideration the fact that economic activity surrounding this trend generates US$725 million per year, it’s quite a booming business.
Visual Kei can be expressed in two words: bold and flamboyant. Becoming really popular with Japanese musicians, this style's distinctive features include heavy makeup, elaborate hairstyle, and glam-rock costumes.
It's been popular since the 80s and is showing no signs of losing its luster.
Japan's version of a nerd or geek, with its followers being considered obsesses with a particular interest. What's more interesting about this obscure subculture is that it's now a thriving movement permeating outside of Japan's borders.
As with many things that were deemed unfashionable or geeky in the past, Otaku has embraced that brand and become the new ‘cool’ chic.
The Me No Shita Chiiku Trend
Typically eye makeup is done on the upper eyelids, but in Japan, they like to do things a little differently.
Let's look at the Me No Shita Chiiku, also known as the Byojaku trend that's become viral on Japanese social media. This trend has people wearing blush under their eyes, giving them a tired or sickly look.
Gyaruo is by its very nature, considered a subculture for guys. It's become super trendy in Japan for guys to dress up in a flamboyant, yet boyish way with large, spiky hairdos and multiple textures ranging from fluffy scarfs to knitted cardigans.
This trend has gained so much traction for allowing men to express themselves and embrace their creative side, while still fitting in.